Every women needs at least 5 bikinis in her wardrobe, and most have 3 or more at any time are the findings of a recent research survey conducted in the UK by Marked Effect the leading avdertising and media house in UK and Southern Africa.
A qialitative and quantitative survey was conduded with over 1000 UK women across the UK, representative of the population. Quatestions ranged from how many times a year do you consider buying a bikini right through to the preffered cup size and cut.
In addition respondents were asked a range of brand prefference and affinity questions to assess which brands were most well known and sought after.
Brans included in the survey spanned a range across different retail selling price bands and across the image positioning landscape and included brands such as Seafolly Swimwear, Caprice Swimwear and many other brands such as Freya Swimwear.
It was not just the brands that were being looked at but also which online swimwear UK retailers offered the best ranges, service and trust. Leading beachwear and swimwear retailers such as Tucano Beach (TucanoBeach.com) and have been around for longest seem to be without doubt the preffered choice over high street chains who lack the sophistication, personal customer service and know-how when it cmes to buying for the UK consumer.
The topline findings reveal that women aspire to buying at least 5 bikinis per year, particularly amongst frequent holidaymakers which comes as no surprise. This travellers heading to warmer climes such as Spain, California, Barbados and the South of France are the big unit spenders who will splash out up to £300 for a designer bikini or swimsuit. Other may choose to spend less but purchase a new bikini for holiday or gym use more often and to tie in to the many new collections that come out during a shopping year such as cruise collections, bespoke launches, summer lines, etc
A qialitative and quantitative survey was conduded with over 1000 UK women across the UK, representative of the population. Quatestions ranged from how many times a year do you consider buying a bikini right through to the preffered cup size and cut.
In addition respondents were asked a range of brand prefference and affinity questions to assess which brands were most well known and sought after.
Brans included in the survey spanned a range across different retail selling price bands and across the image positioning landscape and included brands such as Seafolly Swimwear, Caprice Swimwear and many other brands such as Freya Swimwear.
It was not just the brands that were being looked at but also which online swimwear UK retailers offered the best ranges, service and trust. Leading beachwear and swimwear retailers such as Tucano Beach (TucanoBeach.com) and have been around for longest seem to be without doubt the preffered choice over high street chains who lack the sophistication, personal customer service and know-how when it cmes to buying for the UK consumer.
The topline findings reveal that women aspire to buying at least 5 bikinis per year, particularly amongst frequent holidaymakers which comes as no surprise. This travellers heading to warmer climes such as Spain, California, Barbados and the South of France are the big unit spenders who will splash out up to £300 for a designer bikini or swimsuit. Other may choose to spend less but purchase a new bikini for holiday or gym use more often and to tie in to the many new collections that come out during a shopping year such as cruise collections, bespoke launches, summer lines, etc
